The Importance of Deeds Not Words According to Lori Senecal

One of the mentality changes that are occurring in the industries and society as a whole is the adoption of the “deeds, not words” mentality. Many companies and brands are taking the time to show who they are as opposed to just trying to tell people who they are and hoping that they’ll take the word for what it is. One thing that many people are realizing is that a lot of people are going to pay attention to the actions of a person as opposed to their words. When someone is going to say that they are a certain way, they have the responsibility to show others that they are that way.

Lori Senecal notices this trend that is shifting towards this action oriented method of business. One issue that many people have with brands is when they try to build their business based on false promises. When people do not get what they are promised from a brand, then they lose trust in the brand. This also hurts the brands business. One of the ways that people get their messages about a brand is through advertising. One thing that is not wanted is false advertising. When people receive false advertising from a company, then they are likely to not have anything to do with that company.

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One of the common sayings to go by is that honesty is the best policy in business. Therefore, one of the best things to do is be honest with the customers on what they have to offer. One of the worst things a business could do is be so desperate to make money that it says anything. This is one thing that Lori Senecal avoids with its clients. When she advertises, she makes sure that she tells the truth about the company.

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