Lime Crime Sets the Stage

In October 2008 Doe Deere launched Lime Crime. Originally Lime Crime was a fashion line she launched on eBay. That was in 2004. But in 2008 she switched to make up over clothing and so began the company called Lime Crime.


Doe Deere had a vision that the future of the cosmetic industry was online. Many people felt that this would not be successful because women wanted to try makeup on first, hence the reason they go to the cosmetic counters in department stores and makeup stores. However, Doe felt this wasn’t the case and obviously she was correct as Lime Crime has become very popular. Lime Crime has become so popular that there are counterfeiters selling a disingenuous product, for example, copycats are all over China. Of course, they say that imitation is the sincerest form of flattery.


Doe Deere is excited to make a product that appeals to men and women of any age group or generation. However, she is particularly taken with Generation Z, the first generation that is fully digital, growing up with the Internet and computers. She feels that eventually, the world will completely transition from brick-and-mortar stores to shopping totally online. Considering her company is one of the first cosmetic companies to make that leap she obviously has some sort of vision.


Doe Deere believes that her success as an entrepreneur comes from always believing in herself and her vision. She’s also a big believer in giving the customer what they want and listening to her customers. Being positive about things overall goes a long way to being successful. She feels that being true to oneself is the best way to succeed in life. Deere feels that this is important even if other people don’t agree with you. You have to be true to yourself in order to be happy and fulfilled.


Her company Lime Crime is always coming up with new and Innovative makeup and hair care products. Some of their newest popular items are hair dyes. Just as you would expect they are in an assortment of rainbow colors that would appeal to anyone. Deere and the employees of Lime Crime personally utilize all the products before they go live to customers. That way they can see any kinks that are apparent and work them out.


Doe feels that listening to people is an important skill that people need to learn and utilize. And that means to really listen, stop and take the time to listen to what people have to say and process it. She feels it if you do this you are always going to be able to learn something. Additionally, it will make people feel valued and that is always important.


Additionally always follow your instincts because if you don’t have other information this might be the only thing that can guide you. She feels that she has never been led wrong when following her gut. There are just times when there is not enough information to make a decision based on anything but your instincts. This is a strategy that has always worked for her and has helped make Lime Crime such a successful business. Learn more:


Doe Deere – article recap

The creative chief executive officer behind Lime Crime’s bold cosmetic line, Doe Deere is known for her stance on issues relating to animal cruelty and how her brand incorporates vegan-friendly ingredients into all of their beauty products. Deere is also known for her colorful appearance; she is dubbed “Unicorn Queen” by her many fans because of her ever-changing color scheme combinations involving her hair and gorgeous makeup. In 2008, Doe Deere launched her makeup line shortly after moving to Los Angeles, CA, from New York, NY, where she went to study fashion at the Fashion Institute of Technology. She was born in Russia and spent most of her childhood there before her move to New York City at the age of 17.

Doe Deere started out designing clothes and eventually created an online shop using eBay for her creations back in 2004. After mixing her own palette of makeup to compliment her clothing designs, Deere would model them herself and post them on her site. During that time, there weren’t a lot of makeup brands readily available that sold the bright and bold colors she needed. She continued to make her own eye makeup and lip products that led her to launch her successful makeup line. She shared that her brand as well as her own personal style are inspired by magical fairy tales. Lime Crime’s brand mascot is a whimsical purple unicorn that Deere expressed was a ‘rare beauty’ that represents individuality and compassion to all living things.

Her passion for her craft showed in her artful makeup tutorials that she would occasionally post on her blog for promoting her newfangled products. As more viewers subscribed, she used her exposure to build a strong following. Doe Deere would initiate fun contests with her fans where they each had the chance to win her newest makeup product and cute accessories. She has now amassed over 3 million followers on her Instagram and her company has reached over $2.5 million in revenue. Doe Deere expresses that beauty should make you feel happy inside and out. The inspiration one finds from their own color palette should transform the individual to become “the best possible version” of themselves. Many fans from all over the world have praised Lime Crime’s exclusive products and the company currently ships to over 185 countries worldwide.

Through Lime Crime, Deere helps many local animal shelters and charities including Girls Inc., an educational and positive self-esteem program for girls; HOLA, an after-school program for kids in the Los Angeles area; Bideawee, a no-kill animal shelter charity; Adopt NY, a disaster relief shelter for misplaced pets; the Red Cross and many others. Lime Crime is certified by both advocates of animal rights, PETA and The Leaping Bunny. Lime Crime’s makeup products are all a hundred percent vegan and never tested on animals. They recently introduced a new liquid lipstick line called “Velvetines” and it comes in metallic and matte finishes. Learn more:

Doe Deere – An Inspiring Woman Behind the Success of Lime Crime Cosmetic Brand

Starting a new business is challenging for sure, but rewarding as well. There are many things that a person needs to take care of before starting the business because as per the reports, not many businesses run as successfully as the entrepreneurs planned. Few things that the people who start their own business need to take care of are finances, business strategy, and undying passion for the business. Having these few things in order and following the footsteps of other successful people in your niche would certainly ensure that you can kick start the business in the right direction. Every new business would come across few challenges in their initial period, and it is the capability of the business owner that would decide how soon and efficiently it can get out of these difficulties and struggles. Learn more:

One of the entrepreneurs in the beauty and cosmetic world name Doe Deere, who is the founder and owner of Lime Crime, a line of beauty products, is an inspiration to many entrepreneurs today. Doe Deere has always been interested in the beauty industry and was well-known in her circle for being passionate about all things makeup. It is this passion that she used efficiently to start a beauty products line, which has become hugely popular among the people. Few of the products that Lime Crime cosmetics sell are lipsticks, eye shadows, nail polishes, and more. The Lime Crime beauty products are known to be cruelty-free products and for its bright and beautiful colors, which has become particularly popular among the younger audience. Doe Deere established lime Crime in the year 2004, and since then the company has come a long way. The success she has achieved personally in the beauty industry as well as how she has made Lime Crime a well-known cosmetic brand is an awe inspiring journey. Learn more:

Doe Deere says that it is important for the entrepreneur to be passionate about the niche in which they are starting a business. However, she says that passion in right mixture with the understanding of the industry and market trends would help in creating a sustainable business strategy. Doe Deere says that when running your own business, one has to be patient as in most of the cases, the results would not start to be visible immediately. And, to be fair, it might take a considerable amount of time for the positive results of all the hard work you poured into the business to start showing up. Doe Deere says that it is important to write all that you need to consider before you initiate the business and take the plunge to ensure clinical precision in what you are doing. Learn more:

Doe Deere is named one of the Top Inspiring Female Entrepreneurs by the famous Self-Made Magazine. She was born in Russia and later moved to the United States where she grew in the New York City. Doe Deere, even after achieving tremendous success over the years hasn’t become complacent and continues to find new ways to meet the expectations of the consumers by creating innovative beauty products through her brand, Lime Crime. Learn more: