Chris Burch Presents An Interesting Challenge To American Express

Chris Burch is a man who has founded so many businesses and brands over his time that he’s known as a serial entrepreneur. He recently made an announcement though that after 30 plus years with American Express, he had now switched to JP Morgan and is now using their Chase Sapphire rewards card. He says that he did so because this company’s perks just weren’t as exciting anymore and while he had been most comfortable with this company, he believed it was now time to try something new. American Express is currently in a dilemma because they’ve relied heavily on customers like Burch, but they want their products to be more attractive to lower income millennials as well.

Chris Burch may have kept the same credit card for the most part over the years, but his business startups and investments have changed so much it’s been hard to keep up with. Back in the 1970s while attending Ithaca College in New York, he started a business selling sweaters from dorm to dorm and eventually around town. Burch had figured out how to make a profit doing so, and eventually he and his brother made enough money doing this to buy their own factory and fashion brand that became known as Eagle Eye. Burch soon made enough profits doing this that he sold it off by the early 2000s. His other fashion brand included Tory Burch, and he later helping Ellen Degeneres launch her own brand.  Refer to bjtonline.com for more reading

Today, Burch devotes a lot of his time to real estate investing which began in Argentina when he invested in a Buenos Aires hotel, and then began buying and renovating homes in the Hamptons in New York.  Related reading on architecturaldigest.com.   But his biggest investment was in the Nihiwatu Resort in Indonesia that has some of the most exquisite villas and a million-dollar home that he stays in during part of the year.  Check this link on businessinsider.com to read more about his biggest investment.

A must-read article here.

But Burch currently works with a lot of new disruptive businesses through his company Burch Creative Capital located in New York City. It was recently announced that this company added some new members to the portfolio including Dirty Lemon and Hooch.  For contact details, hop over to burchcreativecapital.com.

To know his latest innovative offering to the market, visit https://www.inc.com/magazine/201106/chris-burchs-latest-cool-company.html