Lime Crime Sets the Stage

In October 2008 Doe Deere launched Lime Crime. Originally Lime Crime was a fashion line she launched on eBay. That was in 2004. But in 2008 she switched to make up over clothing and so began the company called Lime Crime.


Doe Deere had a vision that the future of the cosmetic industry was online. Many people felt that this would not be successful because women wanted to try makeup on first, hence the reason they go to the cosmetic counters in department stores and makeup stores. However, Doe felt this wasn’t the case and obviously she was correct as Lime Crime has become very popular. Lime Crime has become so popular that there are counterfeiters selling a disingenuous product, for example, copycats are all over China. Of course, they say that imitation is the sincerest form of flattery.


Doe Deere is excited to make a product that appeals to men and women of any age group or generation. However, she is particularly taken with Generation Z, the first generation that is fully digital, growing up with the Internet and computers. She feels that eventually, the world will completely transition from brick-and-mortar stores to shopping totally online. Considering her company is one of the first cosmetic companies to make that leap she obviously has some sort of vision.


Doe Deere believes that her success as an entrepreneur comes from always believing in herself and her vision. She’s also a big believer in giving the customer what they want and listening to her customers. Being positive about things overall goes a long way to being successful. She feels that being true to oneself is the best way to succeed in life. Deere feels that this is important even if other people don’t agree with you. You have to be true to yourself in order to be happy and fulfilled.


Her company Lime Crime is always coming up with new and Innovative makeup and hair care products. Some of their newest popular items are hair dyes. Just as you would expect they are in an assortment of rainbow colors that would appeal to anyone. Deere and the employees of Lime Crime personally utilize all the products before they go live to customers. That way they can see any kinks that are apparent and work them out.


Doe feels that listening to people is an important skill that people need to learn and utilize. And that means to really listen, stop and take the time to listen to what people have to say and process it. She feels it if you do this you are always going to be able to learn something. Additionally, it will make people feel valued and that is always important.


Additionally always follow your instincts because if you don’t have other information this might be the only thing that can guide you. She feels that she has never been led wrong when following her gut. There are just times when there is not enough information to make a decision based on anything but your instincts. This is a strategy that has always worked for her and has helped make Lime Crime such a successful business. Learn more: