Roberto Santiago – The Man Who Has Braved the Storms of the Brazilian Mall Industry

Roberto Santiago is known for among many other things as one of the most successful businessmen in Brazil. A look at his past and present accomplishments bring out a man who has always managed to brave whatever storm the world of business presents. Take for instance the fact that he has done exceptionally well in the Brazilian Mall Industry against all the odds.

The founder of the Roberto Santiago Manaira Shopping Mall is one year shy of 60 years – born in July 1958. The alumnus of Pio X-Marist College is also a graduate of University Canter of Joao Pessoa where he obtained a Business Administration degree. His academic background is perhaps one of the reasons why Roberto Santiago is such a successful Brazilian entrepreneur.

The legendary entrepreneur entered the world of business at a very tender age when he established a Cartonnage firm. Roberto describes this company as the foundation of his career life. The Cartonnage Company engaged in the designing and manufacturing of cardboard folding cartons used by a good number of companies that formed his customer base. At some point in his life, Roberto Santiago made a living as a blogger where he would write about the history of Brazil. He also engaged in film production.

He then ventured into real estate. He purchased a big piece of land in Joao Pessoa. In 1987, he started the construction of what has become one of the city’s crown jewels; The Roberto Santiago Manaira Shopping Mall. Development of this iconic investment came to an end in 1989. The mall features a wide array of shopping options, a huge food court, a theatre, a rooftop concert hall, a fitness center, a robust gaming area, a college, and several banks as well. The majority of the city’s residents cannot go a day without visiting the mall. The Roberto Santiago Manaira Shopping not only benefits the residents of Joao Pessoa but also individuals from all over Brazil.

For the last 20 years, Roberto has been looking into and implementing practical and profitable ways of bettering the Manaira Mall. For example, he has developed the mall into an attraction that motivates people throughout the region to come together for a day of engaging in activities such as shopping, entertainment and tasting fantastic food choices. Thanks to the development of Domus Hall, Joao Pessoa has managed to attract incredibly talented music groups – both Brazilian and international groups that wouldn’t otherwise have seen the need to visit the city. Domus Hall can comfortably accommodate a whopping 10,000 people with 4000 of them allowed to have seats. The state of the art hall is soundproofed to ensure that the music does not interfere with the activities on the other floors of the mall.

Roberto Santiago attributes his success as a businessman to virtues such as passion, commitment, and hard work. Whenever he gets the right platform, he advises young and aspiring entrepreneurs in Brazil and other parts of the globe to go out and make that first step towards actualizing their business ideas. Without a doubt, the city of Joao Pessoa is grateful to Roberto Santiago for the opportunity to enjoy amazing cultural, shopping and entertainment experiences.