Fashion and business tend to have a lot of commonalities. As with fashion, there are also trends in business. Another thing to look at is that in fashion, there are people who follow trends and then people who set trends. The people who set trends are those who pretty much know the rules and then break them in a way that brings attention to it. The reactions may be rather resistant. However, some people start to follow suit and adopt the new trend in fashion. The same can be said with business. People get ahead of the trends in business and then set the trends.
However, the one thing to understand about fashion and business is that it is not a good thing to be arbitrary. There has to be a reason behind what is done. This is one thing that Don Ressler and Adam Goldenberg have understood. They have looked at the market and have seen it filled with business owners that focus on physical location, products and advertising. Both Don and Adam have seen that the market is ripe for a new approach that involves engagement, interaction, and catering.
Customers need to be able to tell the company what they want so that the company can provide it. For one thing, it does not matter how much marketing a company gives a product. If the company does not have the product that the customer wants and enjoys, then it is not going to gain the customer. Customers go to where the desired product is being sold. This is one fact that is understood by TechStyle. This is one approach that Don Ressler has taken with Fabletics. He and another partner, Kate Hudson, have looked at the market for active wear clothing and have come to the conclusion that there is a lot of room for improvement.
With the help of Adam Goldenberg, the TechStyle group has come up with a great brand that has changed the fashion industry for the better. They have also made sure that they have reached all of the customers that are passionate about fashion including the plus-sized people. The online model has definitely helped.